This video obviously tried to display the attitudes of the group. This can be done through the representation of gender. For example a close up of the lead singer, with desirable girls either side of him in the background, is making women look like trophies either side of him. Therefore it would be right to assume that as girls are stereotypically attracted to wealth and power, that the lead singer has both of these qualities.
The mise en scene also shows him dressed in an expensive suit which also gives the impression he is important, rich and powerful. The group might want this image to be related to them so that their fans look up to them and possibly idealise them.
The low level lighting creates an idea of mystery yet also, depicts the groups dark nature. This lighting is also used to contrast with the bright sun in some of the other clips.
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