Thursday 3 September 2009

Sing When You're Winning album cover & Digipak research



Digipak research

The typical conventions of a digipak, show very little text in the inside covers, where the CD is, but the outside cover may contain more information about what the DVD is about and titles etc. However the inside of the pack, does use the same 'house style' as the outer cover. It is hard to find many DVD digipaks to research from, however CD packs are no different when considering the conventions used in production. For example:

This shows the running colour scheme of white and red, with the use of black text over the top. Only a couple of simple images are used, but because they stand alone and match the house style, the pictures are effective in standing out enough to be noticed. Usually the CD is printed in a similar colour to whatever the digipak house style is. 


Another example would be this CD digipak from 'Vendetta'. This clearly shows a basic image, constant colour scheme, and very simple design for the inside of the cover. 

Therefore when I create my own, I will need to make sure I remmeber to:

- Keep inside cover simple
- Keep it consistent with the house style
- Use more images and less text on the inside
- Use no more than three colours in the house style


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This album cover is clearly amplificative of the album title. This cover gives a sense of a 'bad boy' image and maybe also the use of sport could suggest a stereotypical male image as well. This is to appeal to his audience which is obviously mainly female. Also the colour scheme reflects where he is from, as they represent the union jack. All the people in on the cover being Robbie highlights the fact that he is the star who the album belongs to.

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