List of technologies:
Youtube
Blogspot
Photoshop
iMovie
Digital Photography
Myspace
Camcorder
YOUTUBE:
I have used Youtube to upload my work to the internet and enable myself to show my work online. This is important as it has meant that audience feedback could be collected through youtube comments and ratings. Also it allows synergy between Blogspot, as it displays a code which enables any Youtube video to be embedded within my blog.
Also this means that I can display videos on Facebook and Myspace which helped me to make the most of Web2.0. Youtube has also allowed me to view statistics including who has been watching my videos, and what has lead them to the video. Therefore Youtube has been paramount in showing my research, production and helping display my work on numerous websites.BLOGSPOT:
Blogspot has been very important as it has enabled me to keep a record of all of my work, and my progress. It has allowed me to upload pictures and videos to my personal blog and also let me link other websites as sources. Other uses to the blog is that I can add links on the sidebar to other relevant blogs. Feedback from other students or teachers can also be collected on any post that i have made.
The effect of this has allowed me to be influenced through the advice and ideas from other people and also allowed my work to be monitored by anybody online.
PHOTOSHOP:
This program has been very important in the prodcution of the magazine advert and DVD cover design. The program itself, has enabled me to use many techniques to enhance my work, and result in a professional looking product. For example I have had to change images into black and white, so that the cover design matched the conventions of previous artist exampl
es shown in my research. It also allowed me to select parts of images i want, and fade them into eachother, by the use of feathering and adjusting the opacity settings. Also adding text over the images, using blending options to alter the shadows and style of the text really helped to make the production completely original.Using prosumer software such as Photoshop, has allowed me to create a product of a professional standard, without being professional. This is because prosumer technologies allow the customer, to be able to create something looking fairly professional.
iMOVIE:
Another example of prosumer software, is Apple's iMovie, allowing anybody to create their own films and videos. I used iMovie to create my music video. This was the best program to use, because tools are available such as video effects, transitions and basic audio manipulation.
For example I have used cross dissolves and overlaps to blend my clips together, in order to stay synchronous with the music track.
Other uses of the program, include being able to add an audio track to the video, obviously in this case it was Destruction Preventer's Casino track. However audio levels of the clips were able to be changed and I was able to remove the sound from all clips, so only the music could be heard. I was able to add video effects such as alterations in contrast and brightness, which was vital for the live performance parts. This aided in the clarity of these parts as the lighting was originally poor.
Digital Photography and Filming
Photography is important as images needed to be collected for the DVD cover. Some of the images were taken from the bands Myspace page, but the background and other pictures were taken. Being able to take good pictures has improved the quality of my planning and DVD cover work significantly. Knowing about the right aperture and camera settings to be able to create a desire gritty effect, while also being able to change each image on Photoshop into black and white, to fit the house style of my work, and represent the band members.
Also the use of a camcorder and filming equipment, such as the use of a tripod, has been invaluable to my work. Being able to transfer my film footage to a computer via a fire-wire has also made the management of files, tapes and
Web 2.0 & Global Village Theory
The use of Web 2.0 has enabled me to attract a potential audience. For example a Facebook post, with the music video embedded, using Youtube, has meant that anybody I know can see the video, and also allows other Facebook and Myspace users to share the video with their friends. Over half of my views, when checking my Youtube video stats, have come from Facebook. This shows how effective social networking sites can be when considering the distribution and advertising of new music.
Looking at the stats from Youtube again, a world map shows that my video has been viewed from users mainly in the UK, but also from other parts of Europe, Scandinavia and even Thailand. This displays how the “Global Village” theory is taking effect, as it is easy for anybody in the world to view my music video.
Overall media technologies ultimately have allowed be to research all materials needed for my production. They have enabled me to implement my productions, including music video, DVD cover and magazine advert. New media technologies have allowed me to keep a record my progress and keep a log of all of my work, while also being able to host and upload my work through the use of Blogspot and Youtube. Finally I have been able to attract a varied audience from other countries and cultural backgrounds and collect feedback, through the use of Web 2.0.
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