Sunday 5 July 2009

Avril Lavigne Representation



This video shows the artist in a vulnerable way and uses camera work to exagerate the fact that she is alone. This is done through deep focus shots to show the crowd around her unclear which makes her stand out from the rest. Also the song itself is alot slower and therefore is synchronous. Slow motion is uses alot couples with close up shots to make her more attractive and gives the audience a chance to see subtle facial expressions which convay her emotions.
This video represents the artists is a vulnerable and conservative way through these devices.



The comparison to this video shows a large difference. This video shows much more of the artists attitude and rebellious nature. As this video was made before the one above, it might suggest that this was made to give a larger impact on an audience. Also this video carries links to skateboarding, graffiti and a general lack of respect towards authority. This is clearly shown by her jumping around on a car.

Also when you compare the editing to the video above, this one has far faster cuts. The camerawork is also completely different, as in this video it is very unstable and looks handheld. Another difference would be that she is always surrounded by people, while in the other video she is often seen to be alone. This gives the impression of popularity and being accepted into a particular sociual status, which is infact the social groups she is targeting as an audience.

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