Notes on mood-boarding and video ideas

We were told to listen to a peice of music, and then come up with a list of words describing the mood it gives us. Then come up with a list of actions
In my group this is what we came up with for ideas to make the video for this;

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Mood:
Cheerful, crazy, upbeat

Actions:
Bouncy castle, circus, trampoline, candy/sweets, quick cuts, circus dancers, pier, unsteady camera, party, performing on the bouncy castle.

Our ideas were completely different to what was actually made. However i think that this task really challenged me to think about what kind of music video i associate the music with and also the representation of the artist.

http://www.youtube.com/watch?v=lwIbb3McVW4
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The second video we listened to was called 'We know something you don't know', by DJ Format. Our initial ideas were really different to what was made:


Mood:
Floating, relaxed, authority, urban

Actions:
Driving/cruising, polics, cocktails, lilos, New York, women, bling

This was again completely different from the real video, but again i still think our ideas are a valid perception of what we had to refer to.

I really think this task helped me to look at music videos in a different way, and really help me grasp the concept of producing one.

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KEY TERMS -

Illustrative- illustrates lyrics to visuals


Amplificative- amplifies certain ideas


Disjunctive- the visuals and the lyrics don't match